Delicates vs Regulars – LG National Commercial

Blessed to have landed two national commercials this year. I landed my first Samsung national commercial for their flagship phone the Galaxy S6 Edge a few months ago then within a few months I book this LG national commercial for LG’s Twin Wash appliance.

In this commercial I worked in a motion capture suit at Digital Domain. They capture our body movements and then in post turn us into just clothes- clothes that fight.

I had the honor and pleasure of working with action director Andy Cheng of the Jackie Chan stunt team and one of my former wushu coaches Ming Qiu on this commercial. I represented “the regulars” while Ming represented “the delicates.” The commercial had a westside story plus crouching tiger hidden dragon feel.

We shot in a major motion capture studio, Digital Domain that has worked on blockbuster feature films such as Teenage Mutant Ninja Turtles. We had a stunt team and also a dance team to help capture all the moves needed for the commercial. I got to do some fun wirework, get side kicked, flip off a wall, and work on some fight choreography with Ming.

To see how intricate everything was to create this commercial check out the behind the scenes video.  LG Commercial Behind the Scenes

Here is also a link to an article about our commercial: http://www.adweek.com/agencyspy/hill-holliday-channels-west-side-story-for-lg/100530

Very fun shoot and happy to have gotten to work with and meet such great people.