Wushu Choreography for Jet Li and Adidas 2010, 2011 All In Campaign

The new line of WuJi apparel is out. WuJi is Jet Li’s Adidas line of clothes – it is currently a top selling line for Adidas here in China. I believe the line is expanding distribution to more parts of Asia and the world. We’ll have to stay posted to see how that develops!

Anyways! Now that the Adidas marketing campaign is already in full motion and we’ve attended a Q4 promotion event and all the posters are up, I can finally see the results of some fun and hard work put in from a few months back. Knowing that I also had a wushu background, I got put to the test to come up with some choreography and poses that Adidas, the photographer, and Jet would be happy with… and that was also in line with their theme and so on…

Here are some photos from the day of the photo shoot.

After I discussed the pose and angles with the photographer, he would set up all the lighting and take all the test shots with me until we were satisfied on a result. For this shot all parties involved decided to go with a more powerful and grounded feel.. so I decided to go with a lower stance that felt more solid, but at the same time avoided the typical horse stance and fist pose or front stance and punch pose. I feel we see Jet in this pose less often so although it’s a small drop in his large bucket of poses, it was my 2 cents of freshness for this shot.

Here is Jet’s poster in the main Adidas store in Beijing. Initially I made the pose a little more aggressive and he slightly modified it to make it feel more upright. Though it’s just a simple wushu pose, it’s interesting how our body language speaks a lot… even a slight lean forward or down can make someone seem more imposing or threatening, whereas having your chest and body upright might feel more comforting.. etc.. so these were some thoughts that went through my head while aligning everyone’s requests. I just wanted to put my full effort into it since this is what I enjoy doing.

Here we have an outdoor shot. It was shot by the Great Wall – very beautiful view of the sunset. First Adidas specified they wanted a kicking motion pose. We wanted an action pose, but we also wanted to keep a wushu element in the shot… so my idea originated from a front snap kick or front push kick and sort of evolved from there.

After seeing the initial poses and options Jet decided it would be more exciting to catch the pose “in motion” meaning.. seeing the kick before final extension. His creativity and originality is inspiring. The way he pulls off the moves is always just right. I think that for me his style is his style and has definitely had a huge impact on the sport of wushu… but it’s not something to be consciously “replicated” – I think as a sense of self becomes more and more strongly defined you can offer your own “style” and in this way can offer more in the way of innovation and creation.

Anyways, this is just a look back at some of the work I did last year and now I get to see some of the fruits of that labor! =)

[Update 2012: The following season’s 1975 throwback series is out and here are a couple pics.]