{"id":696,"date":"2013-05-25T09:28:39","date_gmt":"2013-05-25T01:28:39","guid":{"rendered":"http:\/\/www.mylast365days.com\/?p=696"},"modified":"2014-01-11T03:10:17","modified_gmt":"2014-01-11T03:10:17","slug":"action-coordinator-for-durex-commercial-for-world-health-day","status":"publish","type":"post","link":"https:\/\/alfredrocks.com\/blog\/action-coordinator-for-durex-commercial-for-world-health-day\/","title":{"rendered":"Action Coordinator for Durex Commercial for World Health Day"},"content":{"rendered":"
\"Paging<\/a>
Paging Doctor Durex<\/figcaption><\/figure>\n

So it seems that the folks over at Reckitt Benckiser<\/a> (Dettol, Durex, Air Wick, Clearasil, Lysol) enjoyed our Kung Fu FAQ video<\/a> to the point that they wanted us to shoot a Durex commercial for them.<\/p>\n

The original concept was a little more risque, but since it was for the China audience and for the World Health Day, the concept blended with a few other ideas and became more light-hearted and informative. We decided to shoot it all on in one shot so all the timing had to be perfect. The commercial uses some comedy and exaggeration to show facts about the health benefits of sex. In the commercial there is one stunt where Doctor Hsing (played by myself) smacks a patient in the rib to test the bone density of a patient. According to research those who have regular sex develop stronger bones.<\/p>\n

\"Alfred<\/a>
Alfred Gets Smacked by 2×4 for Durex Commercial<\/figcaption><\/figure>\n
\"Buying<\/a>
Buying 2x4s for Durex Stunt<\/figcaption><\/figure>\n

As the action coordinator for our studio, I was in charge of getting the wood and testing out the gag before the day of the shoot. We had to find the right kind of boards, prep them, and then decide on the best way to shoot it. The day of the shoot we protected the actor who was taking the hit, but for some reason I decided to test out how it would feel without any protection. See the results of my test below:<\/p>\n