{"id":166,"date":"2011-04-01T03:40:05","date_gmt":"2011-04-01T03:40:05","guid":{"rendered":"http:\/\/mylast365days.com\/?p=166"},"modified":"2014-01-11T04:31:07","modified_gmt":"2014-01-11T04:31:07","slug":"wushu-choreography-for-jet-li-and-adidas-2010-2011-all-in-campaign","status":"publish","type":"post","link":"https:\/\/alfredrocks.com\/blog\/wushu-choreography-for-jet-li-and-adidas-2010-2011-all-in-campaign\/","title":{"rendered":"Wushu Choreography for Jet Li and Adidas 2010, 2011 All In Campaign"},"content":{"rendered":"
\"Jet<\/a>
Jet Li – Adidas WuJi<\/figcaption><\/figure>\n

The new line of WuJi apparel is out. WuJi is Jet Li\u2019s Adidas line of clothes \u2013 it is currently a top selling line for Adidas here in China. I believe the line is expanding distribution to more parts of Asia and the world. We\u2019ll have to stay posted to see how that develops!<\/p>\n

Anyways! Now that the Adidas marketing campaign is already in full motion and we\u2019ve attended a Q4 promotion event and all the posters are up, I can finally see the results of some fun and hard work put in from a few months back. Knowing that I also had a wushu background, I got put to the test to come up with some choreography and poses that Adidas, the photographer, and Jet would be happy with\u2026 and that was also in line with their theme and so on\u2026<\/p>\n

Here are some photos from the day of the photo shoot.<\/p>\n

\"Choreography<\/a>
Designing Shots for Adidas Jet Li Wuji Line on the Great Wall<\/figcaption><\/figure>\n

After I discussed the pose and angles with the photographer, he would set up all the lighting and take all the test shots with me until we were satisfied on a result. For this shot all parties involved decided to go with a more powerful and grounded feel.. so I decided to go with a lower stance that felt more solid, but at the same time avoided the typical horse stance and fist pose or front stance and punch pose. I feel we see Jet in this pose less often so although it\u2019s a small drop in his large bucket of poses, it was my 2 cents of freshness for this shot.<\/p>\n

\"Alfred<\/a>
Alfred Adidas WuJi Q4 Campaign<\/figcaption><\/figure>\n
\"Jet<\/a>
Jet Li Adidas WuJi Q4 Campaign<\/figcaption><\/figure>\n

Here is Jet\u2019s poster in the main Adidas store in Beijing. Initially I made the pose a little more aggressive and he slightly modified it to make it feel more upright. Though it\u2019s just a simple wushu pose, it’s interesting how our body language speaks a lot\u2026 even a slight lean forward or down can make someone seem more imposing or threatening, whereas having your chest and body upright might feel more comforting.. etc.. so these were some thoughts that went through my head while aligning everyone\u2019s requests. I just wanted to put my full effort into it since this is what I enjoy doing.<\/p>\n

Here we have an outdoor shot. It was shot by the Great Wall \u2013 very beautiful view of the sunset.\u00a0First Adidas specified they wanted a kicking motion pose. We wanted an action pose, but we also wanted to keep a wushu element in the shot\u2026 so my idea originated from a front snap kick or front push kick and sort of evolved from there.<\/p>\n

\"Alfred<\/a>
Alfred Adidas Wuji Choreo<\/figcaption><\/figure>\n
\"Jet<\/a>
Jet Li Adidas WuJi Pose<\/figcaption><\/figure>\n

After seeing the initial poses and options Jet decided it would be more exciting to catch the pose \u201cin motion\u201d meaning.. seeing the kick before final extension. His creativity and originality is inspiring.\u00a0The way he pulls off the moves is always just right. I think that for me his style is his style and has definitely had a huge impact on the sport of wushu\u2026 but it\u2019s not something to be consciously \u201creplicated\u201d \u2013 I think as a sense of self becomes more and more strongly defined you can offer your own \u201cstyle\u201d and in this way can offer more in the way of innovation and creation.<\/p>\n

Anyways, this is just a look back at some of the work I did last year and now I get to see some of the fruits of that labor! =)<\/p>\n

[Update 2012: The following season’s 1975 throwback series is out and here are a couple pics.]<\/p>\n

\"Wuji<\/a>
Adidas Wuji Alfred 1975 Throwback Design<\/figcaption><\/figure>\n
\"Adidas<\/a>
Adidas Jet Li WuJi 1975 Throwback Shot<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

The new line of WuJi apparel is out. WuJi is Jet Li\u2019s Adidas line of clothes \u2013 it is currently a top selling line for Adidas here in China. I believe the line is expanding distribution to more parts of Asia and the world. We\u2019ll have to stay posted to …<\/p>\n","protected":false},"author":1,"featured_media":618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,11,15],"tags":[27,54,55,64,66,134,135,211,237,320,328,454,455],"class_list":["post-166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-action-choreography","category-the-a-list","category-wushu","tag-27","tag-adidas","tag-adidas-all-in","tag-alfred-hsing","tag-all-you-all-one","tag-choreo","tag-choreography","tag-great-wall-of-china","tag-jet-li","tag-photo-shoot","tag-q4","tag-wuji","tag-wushu-2","column","twocol","has-thumbnail"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/alfredrocks.com\/blog\/wp-content\/uploads\/2011\/04\/Jet-Li-Wuji-2010.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4eMwQ-2G","_links":{"self":[{"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/posts\/166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":2,"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/posts\/166\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/posts\/166\/revisions\/1119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/media\/618"}],"wp:attachment":[{"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alfredrocks.com\/blog\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}